Elevator Pitches

Hi All,

For those who are unsure of what an "elevator pitch" is - here's a definition from Wikipedia

A useful version I have heard is that it is a description of what you do, that can be given to someone in a very short space of time, using the following format:

You know when ............ fill in the blanks .....
but .... put the client pain here ..... ?
well what we do is .......... fill in the blanks .....

To give an idea...

You know when you know you're running a small business and need to build your online presence and increase traffic,
But
You're confused by all the options, and feel incapable of doing all that technical stuff?

Well, what we do is to create and implement a complete web traffic strategy to achieve your goals without requiring you to do a computer science degree.

(That's pretty much an "elevator pitch" for the main focus of Avallach, you probably guessed that lol)


So, how about people post up their own "EPs" so we find out what everyone does, get a chance to experiment with our pitches, get a chance to figure out what our focus is, obtain feedback etc. etc. etc.

Looking forward to the replies.
Gaz